Search engine optimization and local SEO are closely tied together. Local SEO agencies are constantly keeping up with changes on search engines to ensure their clients’ profiles remain optimized.
For example, Google has introduced Local Services Ads (LSAs). The LSAs allow home service businesses to be automatically ranked by review rating and response rate in local SERPs.
Increased Traffic
Local SEO is a great marketing strategy for businesses that serve customers in specific geographic areas. A local Nashville SEO Agency specializes in these strategies such as efficient website optimization for local search by using geographically specific keywords and building citations to relevant sites and directories.
Local searches are a high-converting traffic source for your business because they often lead to in-store visits and purchases. In fact, 50% of consumers who conduct a local search on their smartphone visit a store within a day. With the right strategy, you can increase your online visibility and boost your website traffic.
In your SEO campaign. Google Ads Agency Nashville can help you improve your Google Ads performance. By aligning your ad copy with your website content, you can create a cohesive user experience that results in more time spent on your site and higher conversion rates. Additionally, using ad extensions such as callout and location extensions can help improve the visibility of your ads and drive users to take action.
In addition to driving traffic, SEO can also increase your visibility on search engine result pages (SERPs). According to a recent study, most users prefer to click on organic results than paid ads. This is because they tend to be more trustworthy and offer relevant information. A well-optimized website can achieve a top position on a SERP in a variety of ways, including by creating relevant content and optimizing site structure.
Increased Conversions
When businesses invest in local SEO, they boost their visibility on search engine results pages (SERPs). This enables them to reach out to potential clients and customers within a specified geographic region.
In addition, implementing the best local SEO practices and tactics can help small businesses attract online traffic to their websites and physical locations. These include optimizing for local keywords, standardizing business information on Google My Business and other online directories, and encouraging positive customer reviews.
As a result, local SEO increases traffic and conversions. In fact, 46% of searches have a local intent. And 50% of local searches lead to a store visit within a day. With these numbers, it’s clear that optimising for local SEO is a necessity for businesses that want to thrive in their local markets.
Moreover, incorporating local SEO strategies can also improve the quality of search engine results. This is because search engines consider a variety of factors when ranking businesses, including relevance, distance, and prominence. Relevance is determined by how well a business matches the user’s search query. Distance is determined by how close the business is to the user’s location. Prominence is assessed by looking at how prominent a business is in the local community and evaluating online reviews. Taking these factors into account can significantly increase your chances of achieving high local rankings.
Increased Sales
As the search engine landscape continues to change, local SEO is becoming increasingly important for businesses seeking to increase their visibility and reach with a targeted audience. Your agency can help your clients build and maintain a robust local SEO strategy, increasing website traffic, conversions, and sales.
The type of business your client has will determine how much revenue local SEO can generate for them. For example, home repair services benefit from local SEO by connecting them with customers in their service area who are actively searching for that type of service. Similarly, doctors, dentists, and chiropractors can attract new patients by optimizing their online presence for searches related to their areas of expertise.
Combining local SEO tactics with Google Ads ensures that your client’s business is visible to a wide range of potential customers. While the two strategies do not necessarily have a direct correlation in terms of visibility (spending more money on Ads does not automatically improve your SEO ranking), they are both an essential component of any digital marketing strategy.
While you may be able to use some of the same tracking tools with both Google Ads and local SEO, it is best to separate your client’s ad campaign from their organic website listing in order to avoid sabotage. Using Dynamic Number Insertion (DNI) and separate Google Local Service Ads accounts are some of the best ways to do this.
Increased Reputation
When individuals are in the market for a product or service, they typically prefer to find businesses that are nearby. This is why it’s so important to focus on local SEO—so that you can reach individuals when they are most likely to make an inquiry or purchase. By registering with Google and investing in a local SEO campaign, you can increase your visibility online and attract more business from prospective customers within your geographical area.
Investing in local SEO helps you become a trusted part of the community, so people are more likely to turn to your company for a particular product or service. Local SEO also allows you to respond to any negative reviews online—rather than letting them go unanswered. This can help protect your reputation, and ensure that you’re able to provide quality services for all of your customers.
Local SEO is an ongoing process, and it’s important to regularly check your results. Tools like Google Analytics can act as a digital detective, uncovering how users are finding your website and interacting with it. You can use this information to optimize your site and make the necessary changes. In addition, you can utilize tools like Moz Local to see how your local search rankings are progressing. In the end, focusing on local SEO can help your company thrive in any community and build a strong reputation.
